campaign review
Halo Shelf Diagnostics
Micro-audits for shelf storytelling before seasonal bundles reach crew hands.
Narrative
Halo Shelf Diagnostics captures photographic proof points and annotates friction spots — crooked shelf talkers, glare clashes, inconsistent bundle stacks — before shoppers arrive.
Autumn Lift Wave 2 — Surge Flagship hall Audit lane Remote desk + optional fly-in day 4 diagnostic loops
Indicative allocation ₩2,540,000 · informational until contracted details confirm scope.
Inclusions
- Shot checklist tuned for omnichannel hero angles
- Glare scoring against seasonal LED strips
- Bundle density heatmaps with ergonomic guardrails
- Localization cues for aisle-end QR journeys
- Parallel peer benchmarking across sister stores
- Voice memo summaries for overnight stocking pods
- PDF remediation packs with annotated crops
Outcome lens
- Earlier detection of shelf collisions with promo audio loops
- Uniform seasonal stacks across districts without duplicate shoots
- Actionable critique loopsfor merchandising interns
Program steward
Yuri Cho
Visual QA analyst translating shopper sightlines into fixture tweaks.
Field notes
No — stores capture imagery using our guided angles; we do not ship photographers by default.
Experience transcripts
Glare scoring flagged a glossy poster blister under new LEDs — prevented a week of refunds.
Client in seasonal retail programs